Operations and Information Management Department

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Vibhanshu Abhishek
Doctoral Candidate

Vibhanshu Abhishek is a doctoral candidate in the OPIM Department. His research interest revolve around the role that information can play in today's economy, particularly due to the advent of the internet.

He received his B.Tech. in Computer Science from the Indian Institute of Technology, Kanpur in May 2003. Prior to joining Wharton he held several positions in research and product innovation in the areas of robotics and computer vision.

Publications

Vibhanshu Abhishek, Peter Fader, Kartik Hosanagar (2008), Modeling User Click Behavior in Sponsored Search, WITS 2008

Vibhanshu Abhishek, Kartik Hosanagar (2007), Keyword Generation for Search Engine Advertising using Semantic Similarity between Terms, ICEC 2007

Current Research

Kartik Hosanagar, Vibhanshu Abhishek, Exploiting the long tail of Keywords

Vibhanshu Abhishek, Kartik Hosanagar, Peter Fader, Identifying and Resolving the Aggregation Bias in Sponsored Search Data

Kartik Hosanagar, Vibhanshu Abhishek, Optimal Bidding in Multi-Item Multi-Slot Sponsored Search Auctions

Vibhanshu Abhishek, Raghuram Iyengar, Eric Bradlow, Enigmo and the Rest: Effect of the Top 100 List on iPhone Applications

Vibhanshu Abhishek, Kartik Hosanagar, Effect of Information on Superstar Markets

Work Experience

2006-2007: Lead Scientist, Analytics R&D, Fair Issac Corporation

2005-2006: Algorithms Engineer, Vision and Learning Tech., Sarnoff Corporation

2003-2004: MTS, PostScript Group, Adobe Systems

2002-2003: Intern and Robotics Consultant, LEGO Systems

Honors And Awards

Jay H. Baker Retailing Grant, 2009

Marketing Science Institute Award, 2009

Wharton Doctoral Fellowship, 2007-2011

Vibhanshu Abhishek
527.7 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA19104
Phone: 215-898-4565
vabhi@wharton.upenn.edu

Research Interests: Information and Network Economics, Game Theory, Statistics, Quantitative Marketing

Applications: IS Strategy, Electronic Markets, Online Media, Search Engines, Advertising

Last Modified November 11, 2009