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Morris A. Cohen
Panasonic Professor of Manufacturing & Logistics, Professor of Operations and Information Management,  Co-Director, Fishman-Davidson Center for Service and Operations Management

Morris A. Cohen is the Panasonic Professor of Manufacturing and Logistics in the Operations and Information Management Department, the Wharton School, at the University of Pennsylvania He is also Co-Director of Wharton’s Fishman-Davidson Center for Service and Operations Management and Chairman and founder of MCA Solutions, a software company specializing in optimized strategic and tactical planning systems for service supply chains in industries such as Aerospace & Defense, Health Care Technology, Oil and Gas, Automobile, Semiconductor Equipment, Computers, and Telecommunications. His research includes service supply chain logistics strategy and modeling with a focus on performance based incentives and advanced decision support tools. Professor Cohen holds a B.A.Sc. in Engineering Sciences from the University of Toronto, and an M.S. and Ph.D. in Operations Research from Northwestern University.

Publications
Morris A. Cohen, Sang-Hyun Kim, Serguei Netessine (2012), Impact of Performance Based Contracting on Product Reliability: An Empirical Analysis, Management Science, (forthcoming)
Morris A. Cohen (2012), Product Performance Based Business Models: A Service Based Perspective, Proceedings HICCS-45
Z. Justin Ren, Morris A. Cohen, Teck Ho, Christian Terwiesch (2010), Information Sharing In A Long Term Supply Chain Relationship: The Role of Customer Review Strategy, Operations Research, Vol. 58, No. 1
Morris A. Cohen, Sang-Hyun Kim, Serguei Netessine, Senthil Veeraraghavan (2010), Contracting for Infrequent Restoration and Recovery of Mission Critical Systems, Management Science, Vol. 56, No. 9
Morris A. Cohen, Sang-Hyun Kim, Serguei Netessine (2007), Performance Contracting in After-Sales Service Supply Chains, Management Science, Volume 53, No. 12

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Current Research
Jose A. Guajardo, Morris A. Cohen 2011, Joint Influence of Product Quality and Service Quality Perceptions on Customer Loyalty: The Role of Customer Heterogeneity
Jose A. Guajardo, Morris A. Cohen, Serguei Netessine 2011, Service Competition and Product Quality in the U.S. Automobile Industry
Morris A. Cohen, Sang-Hyun Kim, Serguei Netessine 2007, Reliability or Inventory? Analysis of Product Support Contracts in the Defense Industry
Izack Cohen, Morris A. Cohen, Joint Stocking and Sourcing Policy for Repairable Parts

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In The News
ERP For MRO: An Alternative Perspective, Aviation Week, 05/15/2008, Morris A. Cohen

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Academic Positions Held
The Wharton School, 1974-present
Named Matsushita/Panasonic Professor of Manufacturing and Logistics, 1991; Chairperson, Operations & Information Management Department, 1992-95; Co-Director, Fishman Davidson Center for Service and Operations Management, 1995-present; Co-Director, Center for Manufacturing and Logistics Research, 1991-95.

Visiting appointments
Massachusetts Institute of Technology; Stanford University; Shanghai Jiao Tong University, People's Republic of China

Recent Consulting
Supply chain strategy
Intel, Dupont (Lycra), Campbell Soup Company, Booz-Allen & Hamilton, Apple

Service parts logistics
SAP, Lockheed Martin Aeronautics, Applied Materials, IBM, General Motors, Saturn, Intel, MCA Solutions, Teradyne, U.S. Navy, Defense Logistics Agency

Service-product systems
Samsung, MCA Solutions

Logistics and distribution strategy
Gemini Consulting, Saturn, Merck & Co. Inc.

Inventory control systems
MBNA America Bank, Anderson Consulting, MCA Solutions

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Corporate and Public Sector Leadership
Board of Directors, Vlasic Foods International, 1998-2001

Chairman, MCA Solutions, Inc., 2002-present


Professional Leadership
Engineering Advisory Committee, National Science Foundation, 1999-2001

Senior Editor, Manufacturing and Service Operations Management, 1996-present

Editorial Board, Journal of Operations Management, 1989-present

Editorial Board, Supply Chain Management Review, 1995-2000

Editorial Board, Service Science, 1999-present

Other Positions
MCA Solutions LLC, 1999-2002
CEO/Founder

Government of Canada, 1971-72
Policy Analyst, Planning Branch, Treasury Board Secretariat

University of Toronto, 1970
Systems Analyst, Institute for the Quantitative Analysis of Social and Economic Policy

Toronto General Hospital, 1968-69
Bio-Medical Engineer, Department of Bio-Medical Engineering and Biophysics

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Honors And Awards
Inaugural POMS International Distinguished Lectureship Award, 2007
Tibbets Award, National Science Foundation - SBIR, 2007
Senior Fellow, Manufacturing and Service Operations Management Society, INFORMS, 2004
Ernst & Young - Entrepreneur of the Year (Mid-Atlantic region finalist), 2004
Institute of Industrial Engineers Best Paper Published in IIE Transactions, 1999

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Projects
Morris A. Cohen, Service supply chain customer service differentiation and revenue models.
Morris A. Cohen, Asset management policies and decision support systems to maximize product availability in large scale, multi-indenture service supply chains in military, aerospace, and high-tech industries.
Morris A. Cohen, Performance based logistics - evaluation of drivers of cost and reliability improvement under performance based contracting.
Morris A. Cohen, Servicization of mission critical products - development of KPIs for measuring the quality of service delivered by manufacturing companies, impact of warranties on customer demand in the auto industry
Morris A. Cohen, Supply chain coordination - Development of incentives and information to support material management in supplier/buyer relationships including performance logistics with a focus on aerospace and defense and high technology industries.

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Cohen A. Morris
Morris A. Cohen
 3730 Walnut Street
546 Jon M. Huntsman Hall
Philadelphia, PA19104
Phone: (215) 898-6431
cohen@wharton.upenn.edu

Personal Website

Research Interests: Service supply chain strategy & solutions; supply chain coordination; performance based incentives and contracting; servicization and product-service systems, service quality measurement, global operations strategy; benchmarking of manufacturing/logistics systems; manufacturing/marketing interfaces.