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Lorin M. Hitt
Class of 1942 Professor

I am currently a Professor of Operations and Information Management at the University of Pennsylvania, Wharton School in the Information Strategy and Economics (ISE). I currently hold the University-wide Class of 1942 Term Chair. In my previous academic life I was a graduate student at MIT (Ph.D. Management, 1996) affiliated with the Center for Coordination Science and the Industrial Performance Center at the Sloan School of Management. I also studied semiconductor design at Brown University (Sc.B. Electrical Engineering, 1988; Sc.M. Electrical Sciences, 1989) and spent three years as a strategy consultant working for Oliver, Wyman and Company, a strategy consulting firm for the financial services industry. My consulting work was primarily in wholesale banking, asset management, insurance, and consumer credit and ranged from competitive analysis to systems evaluation and reengineering. I also was responsible for OWC's internal information systems for two years.

My central research area is on the relationship between information technology and productivity and the factors that affect the value of IT investments. Most of my recent work has been the study of complementary factors, such as organizational design and human capital, on the value of IT. Most of this work is directed at firms in all industries, although I have become increasingly interested in IT deployment in healthcare. In recent years, we have been more extensively working on the role of the IT workforce and issues that affect the demand and wages of IT workers (such as offshoring and the H1-B visa program). I have also been extensively involved in electronic business research investigating the the nature of competition in electronic markets (such as on-line travel agents), the value proposition for alternative delivery systems (such as online retail banking), the role of switching costs in determining pricing and product strategy (as in online discount brokerage), and the effect of recommender systems on consumer behavior.

I teach undergraduate and graduate courses in information systems management and economics, principally OPIM210 (Management Information Systems), and OPIM469/669 (Advance Topics in Information Strategy). I have won a few teaching awards at Wharton including the David Hauck Award (1999), the Wharton Excellence in Teaching Award (1998, 1999, 2000, 2001, 2003, 2007), and the University-wide Lindback Award for Distinguished Teaching (1998). I am also the one of the academic advisors for the undergraduate concentration in Managing Electronic Commerce and had been the undergraduate advisor for OPIM for 10 years, although I do not currently hold that position.

In my spare time, I also consult and conduct research into the design of IT outsourcing agreements, methods for evaluating IT investments, and other questions at the intersection of information systems, economics and econometrics. I also occasionally serve as an expert witness for information technology related litigation. Most recently my cases have involved software project problems, the structure of the enterprise software industry, intellectual property issues in open source software, and consumer behavior in operating system software markets. Finally, I am currently a second degree brown belt in American Kenpo Karate, and an enthusiastic, but not particularly competitive, triathlete.

Publications
Prasanna Tambe, Lorin M. Hitt (2011), Now IT’s Personal: Offshoring and the Shifting Skill Composition of the US Information Technology Workforce, Management Science, (forthcoming)
XinXin Li, Lorin M. Hitt, Z. John Zhang (2011), Product Reviews and Competition in Markets for Repeat Purchase Products, Journal of Management Information Systems, (forthcoming)
Prasanna Tambe, Lorin M. Hitt, Erik Brynjolfsson (2011), The Extroverted Firm: How External Information Practices Affect Productivity, Management Science, (forthcoming)
Lorin M. Hitt, Mei Xue, Pei-Yu Chen (2011), The Determinants and Outcomes of Internet Banking Adoption, Management Science, 57(2): 291-307
XinXin Li, Lorin M. Hitt (2010), Price Effects in Online Product Reviews: An Analystical Model and Empirical Analysis, MIS Quarterly, 34(4): 809-831

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Honors And Awards
Wharton Excellence in Teaching Award, Undergraduate Division, 2007-2008
Runner-up for Best Paper, International Conference on Information Systems, 2004
Wharton Excellence in Teaching Award, Undergraduate Division, 2003
Runner-up for Best Paper, International Conference on Information Systems, 1999
Wharton Undergraduate Excellence in Teaching, 1999

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Hitt M. Lorin
Lorin M. Hitt
3730 Walnut Street
571 Jon M. Huntsman Hall
Philadelphia, PA19104
Phone: (215) 898-7730
lhitt@wharton.upenn.edu

Personal Website

Research Interests: Information technology and productivity; information systems and organization; economics of electronic commerce; intangible assets; applied econometrics