Quick Links

» CV
» Publications
» Current Research
» In the News
» Knowledge@Wharton
» Miscellaneous
» Awards
Kartik Hosanagar
Associate Professor

Kartik Hosanagar is an associate professor of Information and Operations Management at The Wharton School of the University of Pennsylvania. Kartik ´s research work focuses on various aspects of aspects of Internet commerce, including digital media and Internet marketing.

Kartik has received several teaching awards including the MBA and Undergraduate Excellence in Teaching awards at the Wharton School. His research has received several awards, including the William Cooper award for best thesis in Management Science and the best paper award at the Consortium on Technology Policy and Management. Kartik is a cofounder of Yodle Inc, a venture-backed firm recently listed among the top 50 fastest growing private firms in the US, and is actively involved with several other startups as either an investor or board member.

Kartik is one of the youngest professors to be tenured at Wharton. He graduated as a valedictorian from Birla Institute of Technology and Sciences (BITS, Pilani), India with a Bachelors degree in Electronics and a Masters in Information Systems, and has an MPhil in Management Science and a PhD in Management Science and Information Systems from Carnegie Mellon University.

Publications
Kartik Hosanagar (2010), User-Centric Operational Decision-Making in Distributed Information Retrieval, Information Systems Research (forthcoming)
Soumya Sen, Youngmi Jin, Roch A. Guerin, Kartik Hosanagar (2010), Modeling the Dynamics of Network Technology Adoption and the Role of Converters, ACM Transactions on Networking (forthcoming)
Kartik Hosanagar, Y. Tan (2010), Cooperative Cashing?: An Economic Analysis of Document Duplication in Cooperative Web Caching, Information Systems Research (forthcoming)
Roch A. Guerin, Kartik Hosanagar (2010), Fostering IPv6 Migration Through Network Quality Differentials. ACM SIGCOMM, Computer Communication Review, Vol. 40, No. 3, July 2010, pp. 17-25
Kartik Hosanagar, Peng Han, Yong Tan (2010), Diffusion Models for Peer-to-Peer (P2P) Media Distribution: On the Impact of Decentralized, Constrained Supply, Information Systems Research, Vol. 21, No. 2, pp. 271-287

View More  

top of page

Current Research
Daniel Fleder, Kartik Hosanagar, Andreas Buja 2010, Recommender Systems and their Effects on Consumers: The Fragmentation Debate
Kartik Hosanagar, Vibhanshu Abhishek 2010, Optimal Bidding in Multi-Item Multi-Slot Sponsored Search Auctions
Vibhanshu Abhishek, Kartik Hosanagar, Peter Fader 2010, On the Aggregation Bias in Sponsored Search Advertising
Ashish Agarwal, Kartik Hosanagar, Michael D. Smith 2008, Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets
N. Bakshi, Kartik Hosanagar, C. Van den Bulte 2008, New Product Diffusion with Two Interacting Segments or Products

View More  

top of page

In The News
To Pique Interest, Start-Ups Try a Digital Velvet Rope, The New York Times, 07/17/2011, Kartik Hosanagar
EBay bids for durability in changing digital world, USA Today, 03/31/2008, Kartik Hosanagar
Clicks are great but calls are better, Forbes, 04/23/2007, Kartik Hosanagar
An arduous path to green cards, Philadelphia Inquirer, 04/08/2006, Kartik Hosanagar
Can India conquer world with IT only?, Economics Times, 11/22/2005, Kartik Hosanagar

top of page

Knowledge@Wharton
Myths and Realities of Being an Entrepreneur in India, 07/27/2010, Kartik Hosanagar
Actor Anil Kapoor: Taking Bollywood to a Worldwide Audience, 05/20/2010, Kartik Hosanagar
Will Windows Phone 7 Reboot Microsoft's Mobile Strategy?, 03/31/2010, Kartik Hosanagar
It's a Long Way to 4G Nirvana, 03/17/2010, Kartik Hosanagar
Can Lean Co-exist with Innovation?, 11/11/2009, Kartik Hosanagar

View More  

top of page

Teaching
  • OPIM 314/662: Enabling Technologies: MBA/Undergrad elective. Spring 2004-present.
  • OPIM 621: Decision Models and Uncertainty: MBA core course. Fall 2004 - present.
  • OPIM 699: Next Generation Technologies and Business Applications: MBA elective on entrepreneurial opportunities in Telecom/Internet. Fall 2004.
  • OPIM 950: Information and Decision Technologies Seminar: PhD course on analytical techniques in IS research.


    • Papers in Refereed Conference Proceedings
    1. "Optimal Rebating Strategies in Peer-to-Peer Content Distribution", P. Han, K. Hosanagar, Y. Tan., Proceedings of the International Conference on Information Systems (ICIS), Las Vegas, December 2005. (Acceptance Rate 12%)

    2. "A Utility Theoretic Approach to Determining Optimal Wait Times in Distributed Information Retrieval", K. Hosanagar. Proceedings of the ACM SIGIR Conference, Salvador, Brazil, August 2005. (Acceptance Rate 19%)

    3. “Diffusion of Digital Products in Peer-to-Peer Networks”, Han, P., Hosanagar, K., Tan, Y., Proceedings of the International Conference on Information Systems (ICIS), Washington D. C., December 2004. (Acceptance Rate 16%)

    4. “Optimal Duplication in Cooperative Web Caching”, Hosanagar, K., Tan, Y., Proceedings of the 13th Workshop on Information Technology and Systems (WITS), Washington D. C., December 2004. (Acceptance Rate: 26.9%)

    5. “Optimal Rebating Strategies in P2P Diffusion”, Han, P., Hosanagar, K., Tan, Y., Proceedings of the 13th Workshop on Information Technology and Systems (WITS), Washington D. C., December 2004. (Acceptance Rate: 26.9%)

    View More  

    Papers in Other Conference Proceedings
    1. “A Utility Theory based Approach to Shopbot Design”, Clay, K., Hosanagar, K., Krishnan, R., Montgomery, A., Proceedings of the CASOS conference, Pittsburgh, June 2002.

    2. “Pricing Caching Services with Multiple Levels of QoS”, Chuang, J., Hosanagar, K., Krishnan, R., Proceedings of the Workshop on Digitization of Commerce, Maastricht, Netherlands, November 2001.

    3. “Pricing Caching Services with Multiple Levels of QoS”, Hosanagar, K., Chuang, J., Krishnan, R., Proceedings of the IEEE Conference on Systems, Man and Cybernetics, Tucson, Arizona, October, 2001.

    top of page

    Honors And Awards
    “Goes above and beyond the call of duty” award recipient, 2010
    One of ten faculty nominated by the MBA student body for the Helen Kardon Moss Anvil Award, 2010
    MBA Excellence in Teaching Award, 2007
    Wharton Class of 2009 “Goes above and beyond the call of duty” award recipient, 2007

    top of page
     
     
    Hosanagar Kartik
    Kartik Hosanagar
     3730 Walnut Street
    552 Jon M. Huntsman Hall
    Philadelphia, PA19104
    Phone: (215) 573-0831
    kartikh@wharton.upenn.edu

    Personal Website

    Research Interests: Internet Commerce; Internet Media; Internet Advertising