Operations and Information Management Department

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Serguei Netessine
Associate Professor

Serguei Netessine is an Associate Professor of Operations and Information Management at the Wharton School, University of Pennsylvania. He earned a bachelor’s degree in computer science and a master’s degree in electrical engineering from Moscow Institute of Electronic Technology, and a master’s degree in management science and a PhD in operations management from the University of Rochester.

Much of Serguei’s research analyzes decentralized decision making and game-theoretic models in product and service delivery systems. In particular, he studied the impact of the decentralized decision-making in settings that include supply chains, airline revenue management, procurement and capacity investment. Serguei’s recent projects use empirical data to study operational decisions in retailing, automotive manufacturing and defense. His research has appeared in Management Science, Operations Research, M&SOM, Marketing Science, IIE Transactions, European Journal of Operational Research and other research outlets. Serguei is an Associate Editor at M&SOM, Management Science, Operations Research and a Senior Editor at POMS. At the Wharton School he received several teaching awards for delivering Supply Chain Management courses to MBA and Executive MBA students. His detailed CV can be found at www.netessine.com.

Publications

Serguei Roumiantsev, Serguei Netessine (2007), What can be learned from classical inventory models: a cross-industry exploratory investigation, Manufacturing & Services Operations Management

Robert Swinney, Serguei Netessine (2007), Long-term contracts under the threat of supplier default, Manufacturing & Services Operations Management

Terry Taylor, Serguei Netessine (2007), Product line design and production technology, Marketing Science, Forthcoming

Manu Goyal, Serguei Netessine (2007), Strategic technology choice and capacity investment under demand uncertainty, Management Science, Forthcoming

Sang-Hyun Kim, Morris A. Cohen, Serguei Netessine (2007), Performance Contracting in After-Sales Service Supply Chains, Management Science

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Current Research

Sang-Hyun Kim, Morris A. Cohen, Serguei Netessine 2007, Inventory or reliability? Contracting strategies in after-sales service supply chains

Marshall L. Fisher, Jayanth Krishnan, Serguei Netessine 2007, Retail Store Execution: an Empirical Study

Serguei Netessine, Gérard Cachon, Robert Swinney, Capacity investment by competitive start-ups

Serguei Netessine, Serguei Roumiantsev, Should inventory policy be lean or responsive: evidence for US public companies

Serguei Netessine, Manu Goyal, Capacity investment and the interplay between volume-flexibility and product-flexibility

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In The News

DVD data backs Long, Poor Tail theory, The Register, 09/22/2009, Serguei Netessine

Academic Research Conflicts With 'Long Tail', Billboard Business News, 09/21/2009, Serguei Netessine

Opel deal could bring Russian economy in from cold, Christian Science Monitor, 09/11/2009, Serguei Netessine

GM returns to Cold War fear in talks to sell Opel, Associated Press, 08/27/2009, Serguei Netessine

GM Returns to Cold War Fear in Talks to Sell Opel, New York Times, 08/27/2009, Serguei Netessine

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Knowledge@Wharton

Fit for the Holidays: Amazon Is Shaping Up and Shipping Out, 11/11/2009, Serguei Netessine

Pay for What You Get: Putting Performance-based Contracting to the Test, 10/14/2009, Serguei Netessine

Rethinking the Long Tail Theory: How to Define 'Hits' and 'Niches', 09/16/2009, Serguei Netessine

On the Clock: Are Retail Sales People Getting a Raw Deal?, 10/01/2008, Serguei Netessine

Procurement -- Performance-based Logistics, 07/14/2008, Serguei Netessine

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Honors And Awards

MBA Core Teaching Award, 2009

Highest course ratings among all core classes at INSEAD in Fall 2008 and nominated for the Best Teaching Award for Core course in the Fontainebleau campus., 2009

Meritorious Associate Editor Service Award from Management Science journal, 2009

Meritorious Service Award from Operations Research journal, 2008

MBA Core teaching award by student vote "Tough, but will thank you in 5 years", 2008

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Projects

Serguei Netessine, Marshall L. Fisher, Jayanth Krishnan, Retail store execution strategies

Serguei Netessine, Morris A. Cohen, Sang-Hyun Kim, Performance-based logistics in defense and aerospace industries

Executive Education

Wharton/ECR Europe: Progressive Management Programme, Philadelphia, Start - 01/29/2007 End - 02/02/2007

Managing Global Supply Chains: Products and Services, Philadelphia, Start - 06/04/2007 End - 06/08/2007

Supply Chain Management: Matching Supply with Demand, San Francisco, Start - 01/18/2006 End - 02/18/2006

Supply Chain Management: Matching Supply with Demand, Philadelphia, Start - 03/16/2006 End - 05/06/2006

Serguei Netessine
3730 Walnut Street
549 Jon M. Huntsman Hall
Philadelphia, PA19104
Phone: (215) 573-3571
netessin@wharton.upenn.edu

Research Interests: Supply chain management; retailing; revenue management; decentralized decision making, incentives; empirical studies of the impact of operational decisions upon financial performance.

Last Modified November 11, 2009