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Senthil Veeraraghavan
Associate Professor

Phd. Carnegie Mellon University, 2004.

If you would like to see further information, please look at my personal webpage.

Publications
Necati Tereyagoglu, Senthil Veeraraghavan (2010), Selling to Conspicuous Consumers: Pricing, Production and Sourcing Decisions,
Laurens G. Debo, Senthil Veeraraghavan (2010), Herding in Queues with Waiting Costs: Rationality and Regret, M&SOM
Krishnan Anand, Mehmet Fazil Paç, Senthil Veeraraghavan (2010), Quality - Speed Conundrum: Tradeoffs in Customer-Intensive Services, Management Science, Finalist, 2009 INFORMS Junior Faculty paper competition.
Sang-Hyun Kim, Morris A. Cohen, Serguei Netessine, Senthil Veeraraghavan (2010), Contracting for Infrequent Restoration and Recovery of Mission-Critical Systems, Management Science, Vol. 56, No. 9, September 2010, pp. 1551-1567
Kinshuk Jerath, Serguei Netessine, Senthil Veeraraghavan (2010), Revenue Management with Strategic Customers: Last Minute Selling and Opaque Selling, Management Science, Vol. 56, No. 3, March 2010, pp. 430-448

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Current Research
Laurens Debo, Senthil Veeraraghavan 2010, Prices and Congestion as Signals of Quality. (under review)
Ganesh Janakiraman, Mahesh Nagarajan, Senthil Veeraraghavan 2010, Simple Policies for Managing Flexible Capacity. (under review)
Senthil Veeraraghavan, Ramnath Vaidyanathan 2010, Measuring Seat Value in Stadiums and Theaters. (under review)
Laurens Debo, Senthil Veeraraghavan 2010, Equilibrium in Queues under Unknown Service Rates and Service Value
Andrés Catalán, Gérard Cachon, Senthil Veeraraghavan 2010, Speculative Behavior in a Queue

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Recent Invited Research Talks
  • October 2010, University of California, Berkeley, CA
  • October 2010, University of North Carolina, Chapel Hill, NC
  • May 2010, University of Chicago, Chicago, IL
  • January 2010, Carnegie Mellon University, Pittsburgh, PA
  • October 2009, Penn State University, State College, PA
  • September 2009, Cornell University, Ithaca, NY
  • March 2009, Kellogg Seminar Series, Kellogg, Evanston, IL
  • February 2009, USC Marshall School of Business, Los Angeles, CA
  • December 2008, University of Maryland, Smith School, College Park, MD
  • November 2008, UCLA Anderson School, DOTM Colloquium, Los Angeles, CA
  • September 2008, Kellogg Operations Workshop. Evanton, IL


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Honors And Awards
Management Science Distinguished Service Award, 2010
Management Science Meritorious Service Award, 2009
MSOM Distinguished Service Award, 2008
Finalist of the INFORMS JFIG paper competition, 2007
Fishman-Davidson Center Research Grant, 2007

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Projects
Senthil Veeraraghavan, Referee: Management Science, Operations Research, M&SOM, POMS, Naval Research Logistics, IIE Transactions
Senthil Veeraraghavan, Judge: MSOM Student Paper Competitions 2005-2007
Senthil Veeraraghavan, Dissertation Committee Member: Annapurna Valluri (2006)
Senthil Veeraraghavan, Consulting/Advising/Projects: Rakuten Golden Eagles, Greater Philadelphia Cultural Alliance
Senthil Veeraraghavan, Independent Studies: Sang Kim, Yuta Namiki

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Veeraraghavan Senthil
Senthil Veeraraghavan
 3730 Walnut Street
550 Jon M. Huntsman Hall
Philadelphia, PA19104
Phone: (215) 898-0792
senthilv@wharton.upenn.edu

Personal Website

Research Interests: Queueing Games. Modeling Consumer Decisions in Operations and Revenue Management Settings. Inventory Theory (Supply modes and Sourcing). Stochastic Modeling, Supply Chain Management.